Increasingly, employers are asking job seekers along with their resume to send links to pages on social networks. Probably everyone who at least once invited an employer to visit their Facebook, Instagram, Twitter, was worried: “What are they really looking for there?”
Why does an employer want to explore social media?
In the modern world, a person’s personal page on a social network is, in most cases, what displays his personality. Today, when applying for a job, an employer wants to understand not only who you are as a specialist, but also what kind of person you are.
Social media is useful if you want to understand the person you are hiring.
Question 2: Is the development of a personal brand important – how many followers I have, how people react to my posts?
What a job seeker posts on his or her Facebook, Instagram or Twitter page, how often he or she does it and what kind of response he gets is especially important for the employer if a person is applying for a position related to marketing, brand awareness, social work within the company.
What exactly are people looking at when they browse my social media?
Like each of us, when visiting another’s page, the employer pays attention to whether tastes, outlooks on life, hobbies coincide. What will interest the guest of your social networks the most depends only on him. And if you share your work accomplishments on your Facebook page, for example, or if Instagram is your portfolio, it will probably be a nice bonus for the employer.
What can turn off an employer?
In addition to the already mentioned grammatical errors, many employers will not approve of aggressive statements, profanity, calls for discrimination or violation of the law, as well as a complete mismatch of the applicant’s personality with the values that the company adheres to.
Digital hygiene is very important now.
We are all limited in resources: in time, first of all, and in energy. If a person does not observe digital hygiene and consumes anything with his brain, then there are already questions for him. We are all engaged in healthy eating now and are watching this closely, so why should we allow the brain to consume all these fakes?
Therefore, if a person comments primitively, that is, responds to calls to an intellectual conversation, to a dispute, to an expert commentary with some set of fakes, then with such comments a person will certainly not get to work for me.
Why is my employer browsing social media if I already work for him?
Today, more and more companies are moving away from the tradition of “exclusively business relationships” and are trying to create a pleasant social environment for employees, to be aware of what worries employees, what they like, and so on. Employers subscribe to Facebook, Instagram, Twitter of their subordinates, and subordinates – to the employer’s social networks.